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Conducted qualitative & quantitative research for Boston University's gym, FitRec
Brand Background:
The Boston University Fitness and Recreation Center (FitRec) is a facility accessible and complimentary to all university students and faculty. Memberships are also available for a fee for local residents.
Research Questions
Research Question 1: How can FitRec better fit the needs of consumers so that attendance increases?
Research Question 2: What are consumers’ current attitudes toward FitRec?
Methdology
26 question online survey (convenience sample of 368 participants)
Results
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