Boston University's student-run agency
was ready for a new vibe. As the agency President, I served as the strategist for the rebrand:
Brand Background
Founded in 1975, AdLab is the country’s largest student-run advertising agency, operating out of the College of Communication at Boston University. The agency bridges the gap between the classroom and the office: AdLab offers real-world experiences to students.
Target Audiences
Students
Undergraduate & graduate students studying advertising
Audience Insight
Students are afraid they lack the real-world experience necessary for entering the ad world
Key Point
AdLab provides an opportunity to get real-world advertising experience that preps for a successful advertising career
Clients
Non-profits & enterprises that crave fresh and innovative work
Audience Insight
In an ever-changing market space, it can be hard to adapt to new trends & consumers ​
Key Point
AdLab provides clients with young, curious, and creative minds that not only are above trends but create the trends
The Agency: Core Beliefs
We > Me
Mentality
AdLab is made up of students. We value teamwork and brainstorming with each other. We give and receive feedback. Creative, innovative ideas are built from a bunch of brains. We also are team-based. The class breaks students up into teams. A student is never “alone” when creating work.
Learning
Never
Stops
​
AdLab is an agency and a class at the same time. The students are curious to learn more about the industry and their individual clients. We are are active listeners ready to ask questions and push ourselves. The fact that we still aren’t sure if we are doing everything right is secretly our superpower.
Celebrating
Individuality
AdLab, like BU, is made up of students from all over the world. AdLab isn’t their “job.” AdLab members host radio shows, play sports, sing in choirs, design custom sneakers, produce TV shows and so much more. Everyone is unique and has a different story to tell. This is what makes our strategic and creative work pop.
Thinking
Different
AdLab is made up of the technology-savvy Gen Z. We feel like we have already seen every invention and creative idea. But that doesn’t stop us. We are fueled to go even further. We are imaginative, innovative, and hungry.
Creative Work
Art Director: Will Burnett
Copywriter: Lindsey Rosenblatt